Why Profile?

Profile provides creative uniform and supply solutions. Since 1991 Profile has continued to provide creative uniform and supply solutions for Australasia’s leading companies.
The ability to be diverse and agile in an ever-changing market drives continual strategic and outside the square thinking.

Profile has had the privilege of working under multiple ownership structures which has provided immense depth, insights, and knowledge that is not typically gained as an NZ based uniform provider.

The intimate insights into large scale NZ and Australian apparel, retail, and supply chain logistics has challenged, changed, and grown our Auckland based business. This has shaped our core to be agile in both small and large scale operations.

Profile has delivered on providing single customers from less than 100 team members through to over 35,000 employees.

Profile believes in providing an environment where people and our team matter. Our ethos to embracing gender, cultural, and ethnic diversity, ensures we are a respectful and trusted partner.

Today Profile flourish proudly under our ownership of Belgravia Group and particularly under the umbrella of our Clothing division. Profile and importantly our customers are able to enjoy and leverage opportunities across our entire group and extensive supply network.

The ownership structure across this clothing arm provides a full comprehensive uniform and wardrobe solution across many industry sectors.
This is evidenced by our customer base.

This highlights our ability to cater to all industries with a key principle in mind  being “it’s not off the shelf”.



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